About

I'm Ali Madad. I led creative work at Ogilvy, Deloitte Digital, Havas, Razorfish, and Rockwell Group. I still think like a creative director. I also build with AI.

SCTY is my practice in New York. I work with executives who need AI proficiency in the job they already have, and with creative studios after the first tools are in.

How I work now: a signal shows up. I take the obligation. I delegate. It runs. We keep the evidence. We learn.